About

The Higher Certificate in Marketing aims to provide students with the framework for understanding the dynamics of marketing which is a major operating function of any organisation in pursuit of business. Equipped with the core marketing principles and concepts, students of this programme will have greater opportunity to compete and succeed in their future marketing career.

This programme provides the foundational building blocks of understanding marketing. It is neither too narrow nor limited to retail marketing or sales management. This qualification will equip students with a fairly broad-based knowledge of the world of business. They will be able to think across different disciplines, as companies are confronted with a continuous process of developing and maintaining a feasible fit between organisations’ objectives, skills and resources and their changing marketing opportunities.

This programme is offered through online learning. Each module is delivered over a 5 week period.

 

Articulation

Completion of the Higher Certificate meets the minimum entry requirement for admission to an appropriate Advanced Certificate. A Higher Certificate may also allow access to an appropriate Bachelor’s degree.

 

Curriculum

Careers

Embark on a trajectory leading to positions such as:

  • Marketing Administrator
  • Marketing Coordinator
  • Marketing Assistant

Requirements

FAQs