The Bachelor of Commerce in Digital Marketing will provide the student with the necessary skills and knowledge to prepare them for opportunities and challenges within the Digital Marketing environment.
The Bachelor of Commerce in Digital Marketing will provide the student with the necessary skills and knowledge to prepare them for opportunities and challenges within the Digital Marketing environment. The programme will equip students with the skills to utilise technology to communicate products via social media platforms creating exposure to web design and development to analyse information to work in collaboration with technology specialists and web developers.
The student will further engage with various mobile, online, search engines and social media platforms to establish an understanding of how technology can be utilised to market a business. This programme will ensure that the student understands the organisational environment with regards to Branding, Web Analytics, Social Media and Communications to make informed decisions within the professional context and will be able to engage with technology specialists and web developers to aid with implementing strategies to achieve marketing objectives.
This programme is offered through online learning and digital support.
Articulation
A Bachelor’s Degree is the minimum entry requirement for admission onto a Postgraduate Diploma or a cognate Honours degree.
Introduction to Integrated Marketing Communication
Fundamentals of Entrepreneurship
Semester 1
Media Management
Strategic Global Marketing
Brand Management
Research Principles
Semester 2
Digital Market Research
Digital Products and Pricing Strategies
Business Ethics in the Digital Era
Digital Marketing Strategy
Careers
Embark on a professional path leading to roles such as:
Marketing Managers
Marketing Consultant
Marketing Officer
Market Research Analysts
Marketing Specialists
Requirements
We invite applications from individuals with:
A National Senior Certificate, National Certificate Vocational, or an equivalent NQF level 4 qualification with English proficiency. Higher Certificates, Advanced Certificates, or Diplomas are also accepted.
Applicants over 23 without a Bachelor’s pass may qualify via mature age exemption. Those over 23 can also be considered through RPL. Contact a student advisor for details.
We assess International qualifications as per MANCOSA’s standards.
FAQs
School leavers looking to pursue a career in the Digital Marketing sector.
Individuals who wish to upgrade their skills within the Digital Marketing industry.
Dive into the stories of MANCOSA's finest – our graduates, sharp analytical thinkers and strategic visionaries making waves in industries at home and on the world stage.
Dr Prashina Mohangi
Mohamed Althaaf Ebrahim
Ayanda Dlamini
Marga Claassen
Thabang Patrick Malusi
Givon Christian
Start your journey & enquire about this programme now.
